H Y D R A B R A N D
Clothing is the clothing of middle plus category.
The core of the concept is a combination of two strengths and interacting centres:
strict geometry intrinsic to a human being and softness of the natural forms embodying indomitable power. The conjunction of geometry expressed in lines, forms and silhouettes with the materials containing natural colours, textures and properties initiates generation of a new understanding and vision of clothes.
DESIGNER
M A R I N A S H E V K U N O V A

The first step to the world of design was the Fashion Show Revertika with theatrical costumes for displays and performances arranged in 2008. At the same time she studied to be a mathematician/programmer. Concurrently she tailored clothes on a by-order basis. Starting from 2012 she has been working as a SEO specialist. In 2014 she graduated from the British Higher School of Art and Design with a degree in Fashion Design; that was also when HYDRA brand appeared. During her studies Marina started to pay much attention to treatment technologies and materials with complex composition and texture, which remains essential for her even now.
PROJECTS AND COOPERATION
One of the founders and editor of the Fresh Blood design support project.
Together with Lebedev's studio, the development of the exoskeleton shell of the Exoathlet company for rehabilitation, where it was important to study and work out the properties of materials and technological components for the best operation of the equipment.
Development of a belt holder for a smart cane sensor-tech.ru .
Cooperation with beauty salons it-girls and 5/8.
Cooperation with Yandex.
PARTCIPATION IN EXHIBITIONS AND SHOWS
Performance on the day of the premiere of the film "The Hunger Games"
Textile Biennale Moscow 2015
Wearable Tech Fashion Show
A show from WELLA Professionals
Educational Media Art Festival Touch fest at MARS Center
OTHERS COLLECTIONS AND VIDEOS